Mowi Scotland supports local communities in many different ways including sponsoring Scotland’s iconic sport of shinty, helping learners build confidence at The Outward Bound Trust, sharing lunch for charities with the Mowi Salmon Wagon, building homes, and attending local beach cleans.
Whale-like-fish was asked by Mowi Scotland to help better communicate all of its community initiatives.
Tying in with its well-known brand advertising campaign, MOWI Lingo, Whale-like-fish created associated assets for a new Mowi Communiti identity which included:
- A new logo based on the current Mowi logo
- An infographic summarising Mowi’s community support in 2023 (shown below)
- A new section on the Mowi Scotland website
- New web copy to explain Mowi Scotland Communiti support in the following ways:
- Community infrastructure
- Donations
- Salmon Wagon
- Shinty
- Beach Cleans
- Sponsorships
- Future generations
Click here to view our work https://mowi.com/uk/communiti/.
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