Case studies

Whale-like-fish logo at Loch Ness

Mowi Scotland

Working with the world’s biggest salmon farming company, Mowi. Whale-like-fish works with Mowi’s business units around the world to produce daily content for its Intranet, Mowi Connect. We also copy write and work with our team at the Design Hub to produce Mowi Scotland’s monthly newsletter, The Scoop.

Whale-like-fish works with Mowi’s team at its Feed Mill in Kyleakin, Skye, on community and media relations, as well as other activity including local stories and visuals for social media.

www.mowiscotland.co.uk

Inverness Townscape Heritage Project

Focusing on Academy Street, the Inverness Townscape Heritage Project involves a number of funders contributing to a project fund from which grants are given to local property owners, businesses and organisations to allow them to carry out high-quality repairs and historic reinstatement to properties and spaces. Communicating milestones of key projects on Academy Street via press releases, social media and newsletters, with the aim of raising awareness and encouraging other building owners and occupiers to apply for grants. 

Stories include the redevelopment of Blackfriars and the Rose Street Foundry.

www.academystreet.org

Cru Holdings

Generating media coverage and increasing brand awareness for the Cru Holdings portfolio (Prime, Scotch & Rye, Bar One, Dow’s Bar & Bistro, The Keg, The Classroom and Inverness Travel).

www.cruholdings.com

Inverness Half Marathon and 5K

Whale-like-fish provided PR support for the 2020 Inverness Half Marathon and 5K. This included media relations and case studies to drive sign-up to the event, blog post writing, influencer engagement, social media content, including competitions with event partners, assisting with crisis communications and event day support.

https://www.invernesshalfmarathon.co.uk/

North East 250

Launching Scotland’s newest tourist driving route: Launch, web copy, social media, stakeholder and political engagement, media relations.

www.northeast250.com

Moray Economic Partnership: My Moray

Multi-stakeholder campaign to generate support for a Moray Growth Deal.

www.mymoray.co.uk

The Apprentice Store

Brand positioning and raising awareness of a social enterprise aiming to grow the IT industry in the Highlands and Islands, and provide sustainable employment for young people.

www.theapprenticestore.co.uk

CrossFit 57North

Website development and content to increase membership.

www.crossfit57north.co.uk