Whale-like-fish is a completely new model of PR agency. We’ve simplified the process of buying PR services – we have a price list so there are no surprises at the end of the month, the option of pay-as-you-go or retained services, and a loyalty scheme where you can collect rewards.
We are fully flexible around your needs so take a look at our price list or get in touch for more information.
Updated price list, February 2023
Media
Press release writing: £180
Press release, plus local media relations: £300
Press release, plus local and trade media relations: £400
Press release, plus local, national and trade media relations: £500
Influencer engagement
Influencer engagement campaigns: Whale-like-fish can work with you to develop engagement campaigns with social media influencers, celebrities and others within your target market. This includes suggesting influencers to target, gathering costs and creating deliverables, organising itineraries and logistics, and gathering analytics. Costs TBC depending on scope of project and reach of influencers.
Launches
Launching new products or services: Whale-like-fish would meet with you to take a detailed brief and develop a creative, costed and tailored proposal to deliver maximum impact
Award entries
Award entries: £350 for first entry. £60 for each subsequent entry (assuming no new information required)
Newsletters
Two-page newsletter copy: £600
Four-page newsletter copy: £950
Crisis communications
Reactive statements: £180
Media handling charged at hourly rate: £80 per hour
Social media
Social media audit, including research on influencers, brand tone of voice and sample posts: £250 per channel (discount of £50 if all channels requested)
One-to-one social media training, customised for your business: £180 per delegate (up to two hours)
Social media management: £240 per channel per month
Package of Facebook, Instagram and Twitter: £600 per month
Excludes crisis and issues management on social media which is charged at £80 per hour
Copywriting
Copy for websites:
Basic website: £600
Medium website: £800
Complex website: £950
Blog writing: £180 per post
Brand review package
Includes an audit of all communication channels/customer touchpoints (website, social media, newsletters) and client questionnaire. Clients are provided with key messaging recommendations as well as recommendations on how to tell a better brand story in all communication channels.
£500
Workshops and training
Key message workshops, including prep, delivery and written-up key messages following workshop: £800
Media training: £480 per delegate – includes one professional journalist, one trainer and a cameraman (minimum of four, maximum of six delegates)
£720 per delegate – includes one professional journalist, one broadcast journalist, one trainer and a cameraman (minimum of four, maximum of six delegates)
Video
In collaboration with RedBeard Productions, we offer a digital media package which gives you regular, engaging content on a monthly basis. This includes the following and is priced at £2,800 a month:
• Social media management
• Social media visuals and infographics
• Digital influencer engagement
• Digital media relations
• Media monitoring
• Newsletter
• Social media clips
• Monthly video blogs and podcasts
Bespoke quotes will be provided for all other video content, based on requirements.
Packages and loyalty schemes
Packages available for retained clients
Whale: Customised package charged at £1,000 a month
Fish: Customised package charged at £540 a month
Catch a fish loyalty scheme: One fish awarded per invoice – catch 10 fish to receive £50 credit to be redeemed from next service
Referral scheme: Refer a friend to receive a £50 credit off your next service
Any mileage is charged at 45p per mile.
Whale-like-fish encourages its clients to work directly with our preferred partners, which keeps costs to a minimum. For project management of suppliers, we charge a mark-up of 7%.
Media monitoring
Whale-like-fish supports journalism. We pay a license fee to the NLA which allows us to share the great news articles that we have generated for your business. The revenue generated by the licenses is returned to publishers and invested back into the industry to fund jobs for journalists. To provide our media monitoring service to clients, we charge a fixed fee of £120 per month or per project if it is a one-off service. This is a small contribution towards that license and means that we can legally share articles from our reading list. Please note, this is limited to one client contact per organisation.
For larger clients, where we are seeking to generate media coverage outside of the Highlands e.g. trade titles, English titles, consumer lifestyle magazines etc, then there is an option to subscribe to a different media monitoring service. Here, Whale-like-fish provides keywords relevant to your business to a third party supplier that scans thousands of media publications on a daily basis. Any coverage mentioning your business is picked up by the service and we email you the cutting. The charge for this service is a monthly fee of £180 or per project if it is a one-off service (this fee also includes our basic media monitoring service described above and is also limited to one client contact per organisation).
Reading list
- Press & Journal, Highlands and Islands (daily and Saturday issues)
- Inverness Courier
- The Highland Times
- West Highland Free Press
- Lochaber News
- Oban Times
- Ross-shire Journal
- Campbeltown Courier
- Stornoway Gazette
- BBC online
Please note that other local newspapers can be added upon request.
Media coverage books
We can also create a book to present coverage to partners, sponsors and other stakeholders. Books include the coverage clips with circulation figures, as well as statistics for all coverage from the campaign.
- Books with up to 150 clips: £150
- Books with up to 200 clips: £200