Price list

Whale-like-fish PR and social media agency

Whale-like-fish is a completely new model of PR agency. We’ve simplified the process of buying PR services – we have a price list so there are no surprises at the end of the month, the option of pay as you go or retained services, and a loyalty scheme where you can collect rewards. 

We are fully flexible around your needs so take a look at our price list or get in touch for more information.

Media

Press release writing: £150
Press release, plus local media relations: £250
Press release, plus local and trade media relations: £350
Press release, plus local, national and trade media relations: £450

Launches

Launching new products or services: Whale-like-fish would meet with you to take a detailed brief and develop a creative, costed and tailored proposal to deliver maximum impact

Award entries

Award entries : £300 for first entry. £50 for each subsequent entry (assuming no new information required)

Newsletters

Two-page newsletter copy: £500
Four-page newsletter copy: £900

Crisis communications

Reactive statements: £150
Media handling charged at hourly rate: £70 per hour

Social media

Social media audit, including research on influencers, brand tone of voice and sample posts: £200 per channel (discount of £50 if all channels requested)

One-to-one social media training, customised for your business : £150 per delegate (up to two hours)

Social media management: £200 per channel per month

Package of Facebook, Instagram and Twitter: £500 per month

Excludes crisis and issues management on social media which is charged at £70 per hour

Copywriting

Copy for websites:
Basic website: £500
Medium website: £700
Complex website: £900

Blog writing: £150 per post

Workshops and training

Key message workshops, including prep, delivery and written up key messages following workshop: £700

Media training: £400 per delegate – includes one professional journalist, one trainer and a cameraman (minimum of four, maximum of six delegates)

£600 per delegate – includes one professional journalist, one broadcast journalist, one trainer and a cameraman (minimum of four, maximum of six delegates)

Video

In collaboration with RedBeard Productions, we offer a digital media package which gives you regular, engaging content on a monthly basis. This includes the following and is priced at £2,500 a month:

• Social media management
• Social media visuals and infographics
• Digital influencer engagement
• Digital media relations
• Media monitoring
• Newsletter
• Social media clips
• Monthly video blogs and podcasts

Bespoke quotes will be provided for all other video content, based on requirements.

Packages and loyalty schemes

Packages available for retained clients
Whale: Customised package charged at £900 a month
Fish: Customised package charged at £450 a month

Catch a fish loyalty scheme: One fish awarded per invoice – catch ten fish to receive £50 credit to be redeemed from next service

Referral scheme: Refer a friend to receive a £50 credit off your next service

Any mileage is charged at 45p per mile.

Whale-like-fish encourages its clients to work directly with our preferred partners, which keeps costs to a minimum. For project management of suppliers, we charge a mark-up of 7%. 

Media monitoring

Whale-like-fish supports journalism. We pay a license fee to the NLA which allows us to share the great news articles that we have generated for your business. The revenue generated by the licenses is returned to publishers and invested back into the industry to fund jobs for journalists. To provide our media monitoring service to clients, we charge a fixed fee of £100 per month or per project if it is a one-off service. This is a small contribution towards that license and means that we can legally share articles from our reading list. Please note, this is limited to one client contact per organisation.

For larger clients, where we are seeking to generate media coverage outside of the Highlands e.g. trade titles, English titles, consumer lifestyle magazines etc, then there is an option to subscribe to a different media monitoring service. Here, Whale-like-fish provides keywords relevant to your business to a third party supplier that scans thousands of media publications on a daily basis. Any coverage mentioning your business is picked up by the service and we email you the cutting. The charge for this service is a monthly fee of £150 or per project if it is a one-off service (this fee also includes our basic media monitoring service described above and is also limited to one client contact per organisation).

Reading list

  • Press & Journal, Highlands and Islands (daily and Saturday issues)
  • Inverness Courier
  • Highland News
  • The Highland Times
  • West Highland Free Press
  • Lochaber News
  • Oban Times
  • Ross-shire Journal
  • Campbeltown Courier
  • Stornoway Gazette
  • BBC online

Please note that other local newspapers can be added upon request.

Whale-like-fish is also a partner of the Design Hub, alongside graphic designers 2bcreative and web developers Aurora. From brand identity, website design and build, launch communications and social media management, the Design Hub has your brand covered.

Design Hub partner