By Whale-like-fish director Eilidh Marshall In the space of just a few days, CrossFit has gone from being one of the most successful fitness brands in the world to one that is blacklisted. I use that word deliberately as the CrossFit community feels ashamed and angry with that same brand with which they once felt [...]
Tag: crisis communications
Keep calm and communicate
As we head towards the unknown in the biggest public health emergency to face the world, there is already one thing you can predict with absolute certainty and that is the need for information. Whether you are a parent wondering whether the schools will stay open, a business-owner needing to find out what government help [...]