Social media is a great tool for reaching your target audience and sharing your business’ story. Do it well, and you can create a strong connection between you and consumers. Do it badly, and you risk putting off or losing potential customers. So how do you grab attention and keep followers engaged as they scroll [...]
New PR agency opens in Inverness inspired by the enduring lure of the Loch Ness Monster
Two Inverness-based PR consultants have teamed up to create a new PR agency that aims to make services more accessible to businesses of all sizes across the Highlands. Inspired by the universal appeal of the Loch Ness Monster, the duo has branded their agency Whale-like-fish. Co-founder Eilidh Marshall explains: “Whale-like-fish was inspired by one of [...]