Today we joined hundreds of businesses on a webinar organised by the Federation of Small Businesses (FSB) to listen to Fergus Ewing MSP, Scottish Government Cabinet Secretary for Rural Economy and Tourism. The live Q&A followed the announcement from Fergus Ewing last week that tourism businesses may be able to resume operations from 15th July. [...]
Tag: PR
‘No rep’ for CrossFit communications: How the fitness giant failed its greatest allies
By Whale-like-fish director Eilidh Marshall In the space of just a few days, CrossFit has gone from being one of the most successful fitness brands in the world to one that is blacklisted. I use that word deliberately as the CrossFit community feels ashamed and angry with that same brand with which they once felt [...]
Keep calm and communicate
As we head towards the unknown in the biggest public health emergency to face the world, there is already one thing you can predict with absolute certainty and that is the need for information. Whether you are a parent wondering whether the schools will stay open, a business-owner needing to find out what government help [...]
What a whale of a time we’ve had in our first year!
It’s now a year since Whale-like-fish opened for business and what a year it’s been! Inspired by our love for the Highlands, a passion for PR, a determination to make PR services more accessible to every size of business (whales and fish) and the ambition to forge our own destiny, we took the plunge and launched Whale-like-fish.
Getting started with Instagram
Social media is a great tool for reaching your target audience and sharing your business’ story. Do it well, and you can create a strong connection between you and consumers. Do it badly, and you risk putting off or losing potential customers. So how do you grab attention and keep followers engaged as they scroll [...]