We are three!

Today, 4th February, is our birthday! On this day 2019 we set up Whale-like-fish with the aim of making PR services more accessible to businesses across the Highlands and beyond. And, despite a global pandemic, we think we’ve done pretty well so far!

We have some fantastic clients who have given us plenty of exciting, challenging and inspiring stories and projects to work on. So, to mark our special day, we thought we’d share some of our favourites from over the last few years.

Visit Inverness Loch Ness

Video still from scene at Loch Ness

Of course, we’ll start with Nessie! In the last couple of weeks, we helped Visit Inverness Loch Ness launch its new video, encouraging people to come and discover our stories. The launch was covered in media including the Inverness Courier, Press & Journal, The National, The Daily Record and on STV News at 6.

Give yourself a laugh and check out the video here.


The global comms team in Miami

The world’s largest fish farming company, Mowi, has been with us since the start. We pretty much write a story for Mowi every day, whether it’s a story for trade media, for the company’s Scottish or Canadian newsletters or a daily story on the company’s global intranet.

A massive highlight since launching Whale-like-fish was when we went to Mowi’s base in Miami to deliver a workshop to its global communications team.

GlenWyvis Distillery

Photography by Eoghan Smith

Since we started, we’ve always wanted to launch a whisky. And we did just that for GlenWyvis Distillery’s inaugural Highland Single Malt Scotch Whisky in December 2021.

It’s been a pleasure to work with the team in Dingwall and the launch gained coverage in The Herald, The Scotsman, The Daily Record, Ross-shire Journal, Press & Journal, The Drinks Report, Inside the Cask, Whisky Experts and The Whisky Business, amongst others.

Caledonian Concepts

King of the Mountain at the Etape Loch Ness 2021

We’ve worked with the Caledonian Concepts team on Inverness Half Marathon, Etape Loch Ness and Baxters Loch Ness Marathon. Work included creating case studies on participants with interesting stories, crisis communication plans, inviting media and influencers to take part in the events and assistance on the day, including media liaison and producing social media content.

Being on the start and finish lines of each event was such a buzz and we’re gearing up to do it all again this year – we can’t wait!

Inverness Townscape Heritage Project

Rose Street Foundry mosaics: Alison White Photography

One of the many highlights of our time working on the Inverness Townscape Heritage Project was climbing scaffolding to see historic mosaics being returned to Rose Street Foundry.

The beautiful mosaics had been restored as part of the transformation of the building, which opened as a bar and restaurant shortly after.

Visit Wester Ross

Ewe Canoe: Video still from RedBeard Productions

This year, we launched the Are you a West Coaster? campaign for Visit Wester Ross.

We worked with RedBeard Productions to create and launch a series of videos asking the people who live, work and play on the west coast of Scotland what it means to be a West Coaster.

The campaign has featured in The Herald, BBC Alba, West Highland Free Press, North Star, Ross-shire Journal, BBC Radio Scotland, The Highland Times, The National and STV News at 6.

Check out all the videos here.

Scottish Plant Owners Association

13-year-old Jamie Currie: Paul Campbell Photography

One of our quirkiest stories to date has to be announcing the UK’s youngest qualified digger driver! At aged 13, Jamie Currie gained his digger driver’s qualification, and we shared the news for Scottish Plant Owners Association (SPOA).

The story was covered everywhere from the Northern Scot, Press & Journal and Edinburgh Evening News to STV, The Daily Record, Scottish Daily Mail, The i and The Sun. It was also a big hit on social media!

Thank you to all our clients, colleagues and suppliers for their support over the last three years. Here’s to the next three!

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