Today we joined hundreds of businesses on a webinar organised by the Federation of Small Businesses (FSB) to listen to Fergus Ewing MSP, Scottish Government Cabinet Secretary for Rural Economy and Tourism. The live Q&A followed the announcement from Fergus Ewing last week that tourism businesses may be able to resume operations from 15th July. [...]
It’s now a year since Whale-like-fish opened for business and what a year it’s been! Inspired by our love for the Highlands, a passion for PR, a determination to make PR services more accessible to every size of business (whales and fish) and the ambition to forge our own destiny, we took the plunge and launched Whale-like-fish.
Social media is a great tool for reaching your target audience and sharing your business’ story. Do it well, and you can create a strong connection between you and consumers. Do it badly, and you risk putting off or losing potential customers. So how do you grab attention and keep followers engaged as they scroll [...]